[ulyssys]

I think we need to rethink the whole "advertising as a way to support creators" model. Support comes in many forms, and decoupling knowledge of a thing from being paid for good work would likely result in higher quality outcomes.

It's possible there's something to the Nostr model (https://nostr.com/) that could be of use here. A key part of Nostr is the "zap" system. In addition to allowing users to just merely upvote posts, users can also choose to zap a post, which is just a method of sending Bitcoin to the poster's wallet.

Think of it like a tip system, as it directly and concretely rewards users for good content, by exchanging a token of direct value (money).

With a system like this, advertising is something you do to get recognized, while the zaps are something you receive as a reward for valuable work (by whatever metric your audience appreciates).

[zamadatix]

YouTube has something a bit more direct available for partnered channels via the "Super Thanks" comment option. It allows you to tie a dollar amount to your comment on the video.