[ricc]

Kinda too late to think about "brand damage" since their parent company is already named "The Swatch Group", and this was actually already a talking point at the time the parent company was renamed: https://www.hodinkee.com/articles/swatch-name-nick-hayek

[gerikson]

Thanks a lot for linking that piece, it's a great read.

That said, I don't believe that the fact that Swatch owned Omega and Blancpain was known outside watch nerd circles until very recently.