[fibonachos]

I filled out a contact form some months ago asking how I, as an individual, can purchase an individual subscription. After some back and forth they coul only offer to connect me with their sales team. No thanks.

Provide a low friction subscribe and unsubscribe flow, and I will gladly pay for your product, Reuters.

[dredmorbius]

Cost of sales is actually a huge issue for all kinds of products and services.

It costs a business half or more of all revenue simply to make a sale in many cases. High-friction subscription services and all the support involved is a large piece of this.

Many products and services suffer from the fact that they are too cheap to produce to make meaningful individual revenue recovery sensible.

Raise the question with your hometown or city. What would it take for Reuters to licence gratis access to all residents through a city-paid arrangement? That's one sales contact for Reuters, and thousands to millions of readers onboarded. Vastly more efficient than one-at-a-time relations.