[cm277]

Google can be more easily understood as a bunch of businesses that funnel traffic into an ad marketplace. Search, Android, GMail, Maps, Chrome, everything is just about having enough traffic and enough behavioral data to make them the biggest ad seller ever. But they are also the broker and price-setter. That's how they make money, not on the quality of their services --which OK, they have to maintain to a competitive standard: easy to do when you are printing money.

So, the solution is relatively simple: break off their ad marketplace business. Break off their ad display business. Let the funnels fend for themselves.