[robbie-c]

Is this related to what almost killed CollegeHumor/Dropout? IIRC facebook were lying to them about how well their facebook videos were performing, so they hired a large team based on that ad revenue. When them + advertisers found out that facebook were lying, they had to let go almost everyone apart from a skeleton crew.

[marcus_holmes]

Yes, I believe so. We had less staff issues, we tested the waters before going all-in, but it was still a diversion of effort and emphasis for zero gain (for us - I believe Meta did well from it).