[jarrettcoggin]

My wife and I are currently borrowing a Snoo from a friend and have found it very helpful. Our daughter is 8+ weeks and regularly sleeping 7+ hours in a single stretch each night, probably heavily due to the Snoo. When we first got the Snoo, we saw an immediate change in our daughter's sleep where she went from having a unreliable 2-3 hour stretch between feedings to a solid 3+ hours between feedings with less fits during her sleep and also falling to sleep faster when we put her in the Snoo.

We understand the desire for the company to make money, but we feel there's a happy middle-ground where the Snoo could have the premium app subscription waived for the first child (6-12 months premium subscription free), but require a fee for the app for future children. That being said, the Snoo has been advertised for years around the core features that are now being locked behind a subscription.

We are very fortunate to be borrowing the Snoo from our friend, but it definitely makes us second guess buying a Snoo if the price goes up due to the "mandatory" subscription fee. Would we still use the Snoo even if we had to pay the subscription fee? Most likely, because one is ultimately buying sleep back by using a Snoo. At the same time, the Snoo does not work for every child and we've heard of multiple parents in our friend circles who bought the Snoo but didn't end up using it because it didn't work for their children. It's kind of an expensive, risky bet to make for the potential chance that it may not work out.

I personally think the Snoo is overpriced and think the true price is probably around $1,000, but it sounds like there are inefficiencies to be ironed out on Happiest Baby's side. The "mattresses" the Snoo comes with are simple foam and it's made up of a ton of plastic. Not being a physical product engineer myself, I think it could probably be re-engineered to bring the cost down while retaining the same feature set.