[tarnith]

Yeah, if they'd messaged this release as a significant architecture change (that will be more significant over time, and in specific cases, like anything actually using a 512-bit data pipeline) and an efficiency gain they wouldn't be getting this reaction.

It's a much better release than many of the Intel refreshes, but the marketing leading up to it was quite bizarre compared to launch performance.

Moving the same performance down ~40w is great. Having better branch prediction, more registers, lower latency on many ops and double the SIMD width for no cost? Fantastic.

They sold it as a huge gaming gain that hasn't materialized, and then tried to say it was due to windows admin modes interfering with branch prediction (True, but equally seems to apply to Zen3/4)

If they'd sold this as a perf/W and backend architecture shift, they wouldn't be getting the reaction they're currently earning.

[tracker1]

I think charging upwards of 1/3 more than prior gen sale pricing (today) also don't help the messaging.