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That a newly released phone is advertised as purposely missing features "better" phones have. Not only that but such a lack of capability is deemed important enough to proudly place in the product advertisement

It is worth wondering how long product designers can keep adding features to smartphones to justify the frequent upgrade cycle

And also worth wondering about if all the increase in capability of devices is really an meaningful increase in usefulness/happiness from the device usage, if some consumers are starting to crave less capable phones