[jyrkesh]

Microsoft is now largely a public cloud company, also supporting a very healthy suite of B2B productivity tools.

Which makes the B2C ad stuff they shove into Windows all the more infuriating: it's a drop in the bucket relative to their other product verticals.

[kbolino]

I think it's because Windows as a line of business is still expected to turn some kind of a profit, even though operating systems are not profit centers anymore and haven't been for some time. Whereas, Apple and Google view their operating systems as just necessary infrastructure to support profitable ventures.