[adamomada]

Some people do, based on what I hear from my parents. It could be that seniors have more free time and are more astounded by higher food prices that the spend their time shopping at multiple supermarkets to get everything they want at low(er) cost.

Of course the time it takes to do this makes it all but impossible to actually save money, so it has to be a small portion of their customers.

I have heard that only something like 10% of customers actually give a shit about prices at all, and it is them who keep the prices in check for everyone else. i.e. with razor margins, the retailers can’t afford to lose that 10% customer base