[Belphemur]

From the article

The Apple TV also supports deep links for other services. Here are examples for the biggest streaming services:

    Netflix (use the regular URL):
        https://www.netflix.com/title/80234304
    Disney+ (use regular URL):
        https://www.disneyplus.com/movies/coco/db9orsI5O4gC
    YouTube (use the regular URL with https:// replaced by youtube://)
        Single video: youtube://www.youtube.com/watch?v=ah3ezprtgmc
        Playlist: youtube://www.youtube.com/watch?v=v=FkUn86bH34M&list=PLzvRQMJ9HDiQF_5bEErheiAawrJ-2zQoI&pp=iAQB

The only problem with these services is that they will require you to select a profile before the movie/show will start playing. With Plex, you can enable "auto login", but I haven't tried it for the other services.

[doublerabbit]

And then the issue of when the streaming service removes the choice; the card become obsolete.

Not that bad of a ordeal though.

[harshaxnim]

With only a little bit of effort you can prevent them from becoming obsolete. Most straightforward way is to just reprogram the nfc chip. Alternatively, Just add a redirector, one that maps show names/ids to the urls.

[alias_neo]

Just peel off the vinyl printed sticker you attached (See OPs updated cards), and reprogram the card.