[t1c]

This would be cool – the problem, 99.999% (source: I made it up) of people just know to open the camera app to scan a QR code. So if this is displayed publicly, nobody would know how to scan it without going to another website anyway, which I feel defeats the purpose. Very interesting implementation though!

[cereallarceny]

That's absolutely correct. The good news is that Flipbook is intended to be more of a standard than a solution. The solution (the writer/reader libraries) are more intended as a specific implementation of a standard that could easily be adapted into native and non-native camera and scanning apps.

So yeah - your point is completely valid, but adoption has to start somewhere. Thanks for checking out the project!

[t1c]

If you're serious about making this a standard, you should think about making it a proposal to be an ISO standard, much like how QR codes are.