[sandyarmstrong]

Compared to other brands available in the supermarket, my family finds that Boar's Head deli meats consistently taste better. There is something "cheap" that I find hard to quantify in the taste of generic grocery branded deli meats.

I'm not educated enough to know what the difference is here, but I don't think the fact that Boar's Head costs more is entirely a marketing device.

[mock-possum]

> There is something "cheap" that I find hard to quantify in the taste of generic grocery branded deli meats.

They tend to be watery and under seasoned. I can only assume it’s to make them as inoffensive as possible to accommodate the widest possible audience - but there’s no character to cheap deli meat, no striking taste.

[sandyarmstrong]

Watery, yes, that's definitely a component of it!

[ToDougie]

To my unsophisticated palate, Boar's Head tastes like it has less filler. Will never purchase their product ever again. The findings were so egregious, it makes my blood boil.

[AlexandrB]

Not to discount your experience, but taste is so context sensitive and subjective that just believing that you're consuming a higher quality product is often enough to make it "taste better". There's a great Penn & Teller's Bullshit episode that illustrates this phenomenon for fancy water[1].

[1] https://www.youtube.com/watch?v=v2qydjVbLJk

[sandyarmstrong]

Yup, that's completely true. But as somebody who typically prefers to buy "cheap" brands, and is usually completely satisfied by them, the fact that I experience such a wide gulf between Boar's Head and other brands makes me think it's not a marketing mind trick.