His rice vinegar, which apparently is "restaurant tested" and has taken "years of research" to create the "vinegar of their dreams" is even worse in terms of pricing. But "you've never tasted anything like this before" as it comes from their "proprietary blend of rice".
Professional marketing copy like this costs money. When Chef Chang says "Buy it!" the only response is "YES CHEF!".
Not that it's well priced, but just because they're both "soy sauces", doesn't mean they are really comparable products intended to be used in a the same way while cooking. It's like the difference between an expensive olive oil you would use in a simple vinaigrette, eating with bread, or drizzling over a dish once it's cooked, and a cheaper neutral oil for sauteeing in the early steps of a recipe
nemo44x|1 year ago
Professional marketing copy like this costs money. When Chef Chang says "Buy it!" the only response is "YES CHEF!".
sincerely|1 year ago