[faeriechangling]

The competition are selling trucks that are significantly less capable than gas trucks selling for loads less.

Tesla is selling a very expensive conversation piece out of a sci-fi movie. There's nothing else really like it.

[ISL]

Agreed. One must be rather careful when determining the Cybertruck's "direct rivals".

It's got a lot of properties of a "truck", yet it is difficult to imagine utilizing it, especially given the price, in many of the environments for which trucks were originally designed.

[dmix]

It's an SUV and I think most people know that and if not a ton of people buy $70k+ pick up trucks when they really only need a normal SUV or car anyway, so it's not like the market was full of rational behaviour and clearly defined work vs consumer marketing by the vendors.

[cr125rider]

I drive a Ford Lightning and it’s exactly like my previous F-150 except faster and cheaper to operate. Oh and it was cheaper out of the door than its gas sibling at the same trim level. 10/10 - would buy a vehicle from an experienced manufacturer again.

[dylan604]

Not sure if you're pro/con to it.

[notjoemama]

Do they have to be?