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trustno2 | 1 year ago

I hate the actual content he produces - the first time I watched it, I kept thinking it's a trailer because of all the cuts and I wondered, where is the actual video, when I realized no, I am watching the actual video - but I have to commend the grind.

He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thumbnail and title and only then works out the rest of the video!

I also like this 2 years old video of visiting his studio. This guy literally sleeps in his giant studio, everything is super optimized.

https://www.youtube.com/watch?v=lUzpK0tGFcE

Of course the end result is entirely pointless. But still. I respect the grind.

(I also love when he "builds 1000 houses in Africa" or whatever, and he usually never even mentions the country or the place name. It's not that important. But at least he does some good, I guess.)

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theshrike79|1 year ago

Average Americans (his main audience) always visit "Europe" or "Africa", never mentioning a specific country.

systemtest|1 year ago

In similar fashion, European students with a gap-year will go backpacking in Asia

phito|1 year ago

It's just fast food content.

lm28469|1 year ago

There is a reason it's called "content", "content" for the mere "container" we've become

trustno2|1 year ago

Yeah and I respect fast food chains in this regard. So, that makes sense.

seydor|1 year ago

except it doesnt even feed you

earljwagner|1 year ago

> He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thumbnail and title and only then works out the rest of the video!

That sounds like standard goal-oriented planning. Amazon starts with the product's press release. "The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship. The product team’s first step is to draft a press release announcing the product’s availability. The audience for this press release is the product’s customer."

https://www.productplan.com/glossary/working-backward-amazon...

yeukhon|1 year ago

Lol he didn’t build 1000 houses. 100 only. But also, I think many of the houses were rushed to build… so…