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Iceland the country won its trademark case agains Iceland the supermarket chain so there is probably something to it.

EUIPO "[Iceland Supermarket] cannot reasonably trademark the name of a country that has been around since the 9th century".

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falcor84|1 year ago

I didn't know that was decided, and was just catching up on it now. This was a fun read:

> Mr Walker and other high-level executives from Iceland (the supermarket), took an emergency delegation to Iceland (the country), where they were met with a cold shoulder.

https://www.abc.net.au/news/2019-04-13/iceland-country-secur...