[binkethy]

Stop using Google Analytics and your need to place cookies and thus need for cookie popups vanishes.

Goatcounter or Plausible will do fine. Some decent frontend log parsing will also be a viable strategy.

Stop feeding Google your customers data for free.

[cornedor]

They mostly use it to monitor (and automate) how successful ads are. Plausible is not a drop-in replacement for such use cases.

[friendzis]

You have sales data for that.