[magic-michael]

From my experience following Forbes Advisor (being a close competitor), the content actually seems to be of good quality, with experts contributing to different sections. They seem to really invest time and money into making it work, which stands out compared to other affiliate-driven sites. The editorial expertise in areas like insurance and finance is pretty evident, with professionals leading the charge.

Despite some of the concerns raised about leadership decisions and outsourcing, the quality of the content hasn’t taken a hit from what I can see.

Are they truly outsourcing everything as cheaply as possible? Or is it more nuanced, with key areas of expertise retained in-house.

It’s interesting that there’s a lot of frustration about revenue numbers being hidden. But let’s be honest, if they did expose the revenue, wouldn’t the first move be to shout it from the rooftops? People love to complain about a lack of transparency, but sometimes those same people are the first to use that info to stir things up even more.