[VancouverMan]

It's perfectly reasonable for current customers and potential customers to be concerned and cautious when a company shows a willingness to resort to knee-jerk reactions, especially when such reactions can suddenly harm the customer and are due to something that the customer has no control or influence over.

The company involved doesn't matter, and the reason for the knee-jerk reaction doesn't matter. It's a business practice that all customers should definitely watch out for and take seriously, even if they haven't been affected by it (yet).

[NewJazz]

Knee jerk reaction? Their country almost got toppled by a dictatorship.

Namecheap at the same time said it had over 1,000 employees located in Ukraine, comprising most of its support staff, mostly in Kharkiv (which was a major location of fighting).

How were their customers harmed? They could have transfered their domain within the two week grace period.

[aguaviva]

I see no need for them to worry.

Any customer they'd want to have understands that it wasn't a knee-jerk action by any stretch. Rather that it's just something that (responsible) companies have to do once they realize that overarching conditions have emerged that make it simply untenable to keep doing business in certain environments -- completely irrespective of the conduct of any business or individuals in that environment.

Like when there's just too much corruption in a certain country. Or that country starts going on old-school (and very large scale) military campaigns against its neighbors.

So if anything their better customers will not only instantly understand their decision, but will hold them in incrementally higher esteem for it.

[immibis]

It's weird. Usually when a company announces an ethical stance to avoid doing business in ways that support unjust wars, we applaud it, but when a company actually stops doing business in a way that would send money to continue unjust wars, we suddenly decry it.