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Mozilla's privacy preserving ad attribution: The future or an oxymoron?

26 points| ericholscher | 1 year ago |ethicalads.io

11 comments

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wkat4242|1 year ago

I'm not interested. I just block ads altogether. and I never make any exceptions. I don't believe in this model anymore. The advertising industry has lost my complete respect with the things they've pulled in the past and are still doing.

I turned off PPA of course but I don't see ads anyway so there's nothing to attribute.

dmitrygr|1 year ago

> At some level, ad attribution is necessary.

My man, let me introduce you to .. well ... all years before 2000-ish. TV ads has no tracking pixels, and radio ads had no utm strings...

Somehow advertisers ... lived?

garciasn|1 year ago

Marketing is going back to utilize the same measurement technologies that were prevalent before digital tracking was ubiquitous, via Media/Market Mix Modeling (MMM): https://en.wikipedia.org/wiki/Marketing_mix_modeling However, now we can process, hold, and model way more data, driving toward way more useful outputs; but, without any of the privacy implications that exist at a user-level.

So, we now use MMM + user-level attribution (Multi-touch Attribution or MTA) as a hybridized modeling effort to provide what is known in the industry as 'Unified Measurement Modeling' in order to provide the most robust look at how marketing is working.

anotherhue|1 year ago

This is happening because competition amongst browsers is so low. Fund your favorite alternative to solve the problem for good.

Servo would be the most ironic.

InkCanon|1 year ago

I'd also blame it on Mitchell Baker. She was a lawyer whose main contribution to Mozilla was writing it's license. After she was laid off from Netscape, she kept falling upwards in Mozilla until she was CEO. And even flush with dubious corporate money, she gutted engineering teams while more than 10x her salary until it reached 7 million.

1oooqooq|1 year ago

no this is happening because any project that succeed (e.g. Mozilla) is corrupted to the core by goggle's money.

brave haven't even for off the ground and is already dealing with them

what we need is decent leadership. not million dollar salary presidents. maybe if emacs had a seat at w3c :)