[maweaver]

Funnily enough, that is especially not the case with the market Uber competes with, a.k.a taxis. The fare is pre-advertised and is based on distance/time. Transparent pricing that does not vary by customer was a very important aspect of traditional taxi services, to the point where you could see your fare change in real time as the ride progressed.

[AStonesThrow]

And yet, individual cabbies are enterprising enough to hoodwink individual passengers day-in, day-out, and it's all part of the game.