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Same in Europe. The obesity itself is just part of the problem. Negative effects on cognition, willpower, stress hormone levels, "fatigue" and so on.

It gets people into moods, the blood sugar levels and the stress hormone levels. Makes it easier to sell your product and your story. More stress at work, at school and then at home. Less peace equals striving for compensation and submitting yourself to something that gives you that compensation. It's a brutal story.

A tiny deviation from baseline levels is enough and that's exactly what the dietary guidelines resulted in. It was an "unintended" side effect for some time. Then there were patterns.