[InvaderFizz]

VRAM is such a small portion of the BOM that they could double it, keep the same margins, and the MSRP would only increase by like $300.

The problem isn't margin on the consumer cards, the problem is competing with their even higher margin workstation cards.

[rafaelmn]

Thing is AMD can't have Nvidia margins because nobody supports them - take a hit for a generation on pro sales - get market/mind share and then you have a chance to play the same game.