[xtagon]

Seems like a variation of https://en.wikipedia.org/wiki/The_Million_Dollar_Homepage but yearly instead of one-time payments. The Million Dollar Homepage had a sort of early-internet novelty vibe to it, but beyond that I don't get the practicality of this kind of thing. Okay so it's a billboard...who drives traffic to it? Who looks at the billboard other than once or twice to see if they want to rent their own space?