Potentially unpopular take but I don't think free services linked to physical goods are a good idea in practice. Maintaining such services costs money forever, companies can't sustain that as a business model, so the market is littered with hardware that is now useless because the services it required has gone offline. If there's something to gripe about here it's that Mazda removed the fob-based remote start, or that $10/month is too high, but it should not be that they're charging a maintenance fee for something they have to maintain.
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