[tomalaci]

This is pretty much progress on dead internet theory. The only thing I think that can stop this and ensure genuine interaction is with strong, trusted identity that has consequences if abused/misused.

This trusted identity should be something governments need to implement. So far big tech companies still haven't fixed it and I question if it is in their interests to fix it. For example, what happens if Google cracks down hard on this and suddenly 60-80% of YouTube traffic (or even ad-traffic) evaporates because it was done by bots? It would wipe out their revenue.

[brookst]

> It would wipe out their revenue.

Disagree. YouTube's revenue comes from large advertisers who can measure real impact of ads. If you wiped out all of the bots, the actual user actions ("sign up" / "buy") would remain about the same. Advertisers will happily pay the same amount of money to get 20% of the traffic and 100% of the sales. In fact, they'd likely pay more because then they could reduce investment in detecting bots.

Bots don't generate revenue, and the marketplace is somewhat efficient.

[mbesto]

> YouTube's revenue comes from large advertisers who can measure real impact of ads.

Not necessarily. First, attribution is not a solved problem. Second, not all advertisement spend is on direct merchandising, but rather for branding/positioning where "sign up" / "buy" metrics are meaningless to them.

[Veuxdo]

> In fact, they'd likely pay more because then they could reduce investment in detecting bots.

A lot more. Preventing bots from eating up your entire digital advertising budget takes a lot of time and money.

[netcan]

Yes... but maybe also no. Well measured advertising budgets are definitely part of the game. But so are poorly measured campaigns. Type B often cargo cult A. It's far from a perfect market.

In any case, Adwords is at this point a very established product... very much an incumbent. Disruption generally, does not play to their favor by default.

[nitwit005]

Advertisers have spent decades pressing Google to do something about fraudulent ad clicks/views, and occasionally tried to sue Google over being billed for the fraud.

[drawkward]

Advertisers would have to pay far less, because of fewer fake impressions. Furthermore, advertising would seem to be more effective, since bots don't buy the product. The publishers, however, would hate it.

The problem is, the bots seem like a scam perpetrated by publishers to inflate their revenue.

[kibwen]

What on Earth has given so many people in this thread the confidence to assert that marketing departments actually have any real way to gauge the effectiveness of a given ad campaign? It's effectively impossible to adjust for all the confounding variables in such a chaotic system, so ad spend is instead determined by internal politicking, pseudoscientific voodoo, and the deftness of the marketing department's ability to kiss executive ass. This ain't science, it's perversely-incentivized emotion.

[cryptonector]

> This trusted identity should be something governments need to implement.

Granting the premise for argument's sake, why should governments do this? Why can't private companies do it?

That said, I've long thought that the U.S. Postal Service (and similarly outside the U.S.) is the perfect entity for providing useful user certificates and attribute certificates (to get some anonymity, at least relative to peers, if not relative to the government).

The USPS has:

  - lots of brick and mortar locations
  - staffed with human beings
  - who are trained and able to validate
    various forms of identity documents
    for passport applications

UPS and FedEx are also similarly situated. So are grocery stores (which used to, and maybe still do have bill payment services).

Now back to the premise. I want for anonymity to be possible to some degree. Perhaps AI bots make it impossible, or perhaps anonymous commenters have to be segregated / marked as anonymous so as to help everyone who wants to filter out bots.

[throwway120385]

I used to think that, but recently had a really bad experience with a lot of runaround with them when we had to have our mail held for a few weeks while we sorted out a mailbox break-in. We would go to one post office that was supposed to have our mail and be told to go to another post office, then get redirected back to the first post office multiple times. And they kept talking about how they had to work out the logistics and everything was changing over and over. Some of the managers seemed to give my wife the wrong information to get rid of her.

There were a few managers who tried to help and eventually we got our mail but the way everything worked out was absurd. I think they could handle national digital identity except that if you ever have a problem or need special treatment to address an issue buckle up because you're in for a really awful experience.

The onboarding and day-to-day would probably be pretty good given the way they handle passport-related stuff though.

[rurp]

> why should governments do this? Why can't private companies do it?

A private company will inevitably be looking to maximize their profit. There will always be the risk of them enshittifying the service to wring more money out of citizens and/or shutting it down abruptly if it's not profitable.

There's also the accountability problem. A national ID system would only be useful if one system was widely used, but free markets only function well with competition and choice. It could work similar to other critical services like power companies, but those are very heavily regulated for these same reasons. A private system would only work if it was stringently regulated, which I don't think would be much different from having the government run it internally.

[consteval]

I think the main argument for having the government do it as opposed to the private sector is that the gov has a lot more restrictions and we, the people, have a say. At least theoretically.

Imagine if Walmart implemented an identity service and it really took off and everyone used it. Then, imagine they ban you because you tweeted that Walmart sucks. Now you can't get a rental car, can't watch TV, maybe can't even get a job. A violation of the first amendment in practice, but no such amendment exists for Walmart.

[joseda-hg]

This still breaks some parts of the internet, where you wouldn't want to associate your identity with your thoughts or image

[cryptonector]

Think attribute certificates.

[pilgrim0]

I think on the same lines. Digital identity is the hardest problem we’ve been procrastinating in solving since forever, because it has the most controversial trade offs, which no two persons can agree on. Despite the well known risks, it’s something only a State can do.

[ethbr1]

There was a great post on HN about this problem, about a year ago.

Think this was it: https://news.ycombinator.com/item?id=37092319

Interesting paper and exploration of the "pick two" nature of the problem.

[mike_hearn]

Well you're about to find out, because YouTube is doing a massive bot/unofficial client crackdown right now. YTDL, Invidious etc are all being banned. Perhaps Google got tired of AI competitors scraping YouTube.

In reality, as others have pointed out, Google has always fought bots on their ad networks. I did a bit of it when I worked there. Advertisers aren't stupid, if they pay money for no results they stop spending.

[LorenPechtel]

I've found the opposite. These days I absolutely can't play a video in YouTube, it always comes back as not available. But I can use JDownloader to grab it unless there are language issues. (It unfortunately might not get the right language for the audio.)

[internet101010]

yt-dlp works just fine for me. Or are you saying that are limiting those that do downloads in bulk?

[romanovcode]

> This trusted identity should be something governments need to implement.

I rather live with dead-internet than this oppressive trash.

[datadrivenangel]

You would assume that Advertising companies with quality ad space would be able to show higher click through rates and higher impression to purchase rates -- overall cost per conversion -- by removing bots that won't have a business outcome from the top of the funnel.

But attribution is hard, so showing larger numbers of impressions looks more impressive.

[carlosjobim]

Attribution is extremely easy, it is a solved problem.

Companies keep throwing away money on advertising for bots and other non-customers because they either:

A) Are small businesses where the owner doesn't care about what he's doing and enjoys the casino like experience of buying ads online and see if he gets a return, or

B) Are big businesses where the sales people working with online ads are interested in not solving the problem, because they want to keep their salaries and budget.

[jenny91]

> This trusted identity should be something governments need to implement.

I have been thinking about this as well. It's exactly the kind of infrastructure that governments should invest in to enable new opportunities for commerce. Imagine all the things you could build if you could verify that someone is a real human somehow with good accuracy (without necessarily verifying their identity).

[nxobject]

I think that's also part of Facebook's strategy of being as open with llama as possible – they can carve out the niche as the "okay if we're going to dive head first into the dead internet timeline, advertisers will be comforted by the fact that we're a big contributor to the conversation on the harms of AI – by openly providing models for study."

[jumping_frog]

I think Nvidia should publicly declare that they will continue to build (even if Meta decides to stop) open llms so that their hardware is sold. Give away the software so that hardware gets sold. Similar to Google gives away Android to OEMs.

[solumunus]

> For example, what happens if Google cracks down hard on this and suddenly 60-80% of YouTube traffic (or even ad-traffic) evaporates because it was done by bots? It would wipe out their revenue.

Nonsense. Advertisers measure results. CPM rates would simply increase to match the increased value of a click.

[bityard]

I've been thinking about how AI will affect ad-supported "content" platforms like YouTube, Facebook, Twitter, porn sites, etc. My prediction is that as AI-generated content improves in quality, or at least believability, they will not prohibit AI-generated content, they will embrace it whole-heartedly. Maybe not at first. But definitely gradually and definitely eventually.

We know that these sites' growth and stability depends on attracting human eyeballs to their property and KEEPING them there. Today, that manifests as algorithms that analyze each person's individual behavior and level of engagement and uses that data to tweak that user's experience to keep them latched (some might say addicted, via dopamine) to their app on the user's device for as long as possible.

Dating sites have already had this down to a science for a long time. There, bots are just part of the business model and have been for two decades. It's really easy: you promise users that you will match them with real people, but instead show them only bots and ads. The bots are programmed to interact with the users realistically over the site and say/do everything short of actually letting two real people meet up. Because whenever a dating site successfully matches up real people, they lose customers.

I hope I'm wrong, but I feel that social content sites will head down the same path. The sites will determine that users who enjoy watching Reels of women in swimsuits jump on trampolines can simply generate as many as they need, and tweak the parameters of the generated video based on the user's (perceived) preferences: age, size, swimsuit color, height of bounce, etc. But will still provide JUST enough variety to keep the user from getting bored enough to go somewhere else.

It won't just be passive content that is generated, all those political flamewars and outrage threads (the meat and potatoes of social media) could VERY well ALREADY be LLM-generated for the sole purpose of inciting people to reply. Imagine happily scrolling along and then reading the most ill-informed, brain-dead comment you've ever seen. You know well enough that they're just an idiot and you'll never change their mind, but you feel driven to reply anyway, so that you can at LEAST point out to OTHERS that this line of thinking is dangerous, then maybe you can save a soul. Or whatever. So you click Reply but before you can type in your comment, you first have to watch a 13-second ad for a European car.

But of course the comment was never real, but you, the car, and your money definitely are.

[zackmorris]

The real problem is how to prove identity while also guaranteeing anonymity.

Because Neo couldn't have done what he did by revealing his real name, and if we aren't delivering tech that can break out of the Matrix, what's the point?

The solution will probably involve stuff like Zero-Knowledge Proofs (ZKPs), which are hard to reason about. We can imagine a future where all user data is end-to-end encrypted, circles of trust are encrypted, everything runs through onion routers, etc. Our code will cross-compile to some kind of ZKP VM running at some high multiple of computing power needed to process math transactions, like cryptocurrency.

One bonus of that is that it will likely be parallelized and distributed as well. Then we'll reimplement unencrypted algorithms on top of it. So ZKP will be a choice, kind of like HTTPS.

But when AI reaches AGI in the 2040s, it will be able to spoof any personality. Loosely that means it will have an IQ of 1000 and beat all un-augmented humans in any intellectual contest. So then most humans will want to be augmented, and the arms race will quickly escalate, with humanity living in a continuous AR simulation by 2100.

If that's all true, then it's basically a proof of what you're saying, that neither identity nor anonymity can be guaranteed (at least not simultaneously) and the internet is dead or dying.

So this is the golden age of the free and open web, like the wild west. I read a sci fi book where nobody wore clothes because with housefly-size webcams everywhere, there was no point. I think we're rapidly headed towards realtime doxxing and all of the socioeconomic eventualities of that, where we'll have to choose to forgive amoral behavior and embrace a culture of love, or else everyone gets cancelled.

[LorenPechtel]

I don't even think it's possible. Same as humans at captcha farms.

Also, consider the NPD breach. What happens when that database of humans gets compromised as it most certainly will someday?

[pixl97]

>where we'll have to choose to forgive amoral behavior and embrace a culture of love, or else everyone gets cancelled.

I think it's much more likely that humans would fall into a religious cult like behavior of punishing each other with more byzantine rules and monitoring each other for compliance. Humans are great at creating systems of Moloch.

[paulnpace]

Governments can solve technical problems no one else can?

[gregw134]

What's best practice for preventing bot abuse, for mere mortal developers? Would requiring a non-voip phone number at registration be effective?

[AnthonyMouse]

There is no such thing as a "non-VoIP phone number". All phone numbers are phone numbers. Some people try to ban blocks assigned to small phone providers, but some actual humans use those. Meanwhile major carriers are leasing numbers to anyone who pays from the same blocks they issue to cellular customers. Also, number portability means even blocks don't mean anything anymore.

Large companies sometimes claim to do this "to fight spam" because it's an excuse to collect phone numbers, but that's because most humans only have one or two and it serves as a tracking ID, not because spammers don't have access to a million. Be suspicious of anyone who demands this.

[spacebanana7]

If it’s really important to you then use Apple / Google / GitHub login.

Obviously this has many downsides, especially from a privacy perspective, but it quickly allows you to stop all but the most sophisticated bots from registering.

Personally I just stick my sites behind Cloudflare until they’re big enough to warrant more effort. It prevents most bots without too much burden on users. Also relatively simple to move away from.

[changing1999]

Unfortunately, every anti-bot feature also harms real people. As a voip user, I wouldn't be able to sign up for your app.

[dom96]

What do governments need to implement? They already give you a passport which can be used as a digital ID.

[JimDabell]

Services need the ability to obtain an identifier that:

- Belongs to exactly one real person.

- That a person cannot own more than one of.

- That is unique per-service.

- That cannot be tied to a real-world identity.

- That can be used by the person to optionally disclose attributes like whether they are an adult or not.

Services generally don’t care about knowing your exact identity but being able to ban a person and not have them simply register a new account, and being able to stop people from registering thousands of accounts would go a long way towards wiping out inauthentic and abusive behaviour.

I think DID is one effort to solve this problem, but I haven’t looked into it enough to know whether it’s any good:

https://www.w3.org/TR/did-core/

[secabeen]

Less than half of Americans have passports, and of the remaining half, a significant fraction do not have the necessary documents to obtain one. Many of these people are poor, people of color, or marginalized in other ways. Government ID is needed, but you generally find the GOP against actually building a robust, free, ubiquitous system because it would largely help Americans who vote Democratic. This is also why the GOP pushes Voter ID, but without providing any resources to ensure that Americans can get said ID.

[mrybczyn]

Passport might be a bit onerous - it's expensive and painful process and many don't need it.

But it's a hilarious sign of worldwide government incompetence that social insurance or other citizen identification cards are not standard, free, and uniquely identifiable and usable for online ID purposes (presumably via some sort of verification service / PGP).

Government = people and laws. Government cannot even reliably ID people online. You had one job...

[kjkjadksj]

On the other hand I think the best social media out there today is 4chan. Entirely anonymous. Also, the crass humor and nsfw boards act as a great filter to keep out advertising bot networks from polluting the site like it did with reddit. No one one wants to advertise on 4chan or have their brand associated with it, which is great for quality discussion on technical topics and niche interests.

[dom96]

4chan is actually one of the worst social media out there. They are responsible for a hell of a lot of hate campaigns out there. Anonymity breeds toxicity.