[emursebrian]

Using an AI for A/B testing. Hmmmm.

At the end of the day, the AI model would produce a prediction of what your modeled users would prefer. The quality of the results would depend a lot on how accurately your users were modeled.

I could see it potentially making an A/B test go faster IF the predictions were accurate.

I'd be interested to hear if anyone is using AI tools for A/B testing and how effective it is compared to conventional tools.