[ameliap24]

I work in sales too, and what I do is use a leads list and leverage AI tools that track activities or posts from the contacts on that list. I’ve integrated this data into my emailing tool, so I can see when a contact has been active and adjust my outreach accordingly.

I use leadbird.io, but I’m sure there are other tools that do the same. Honestly, I haven’t seen a significant boost in conversion just by using these tools so I guess it all comes down to being targeted and relevant when reaching out. If a customer sees the value in your product, these tools can be helpful, but sometimes it just adds noise. To each their own, though! You can also outsource this process if you prefer not to handle it yourself.