[ClearAndPresent]

The icon is the teal/white circle just in line and to the right of the social media icons at the bottom of the page. I missed it on first glance and would have no idea what it did.

[frereubu]

Oh. I thought that was a light mode / dark mode button... Unlikely on a retail site I guess, but discoverability feels pretty bad. It's not like you couldn't just write "suffering from domestic abuse?" on there because the person doesn't have to click it in situations where that would be risky, and could come back later if they spot it at the wrong time.

[thecatspaw]

I think the idea is that you can tell people "hey, if you're suffering from abuse, you can check a websites footer for this icon to get help"