[noizejoy]

I’m not AL either, but I’ve been close to a couple of trademark applications and even a court case - so that’s why I was curious. Looking through some of the attached PDF, I wonder if it was, or will be denied unless amended, because the words are just too common and/or the scope for the trademark is being cast too wide? The examiner apparently sent a notice to the applicant earlier this year, and there seems to be some sort of extension to the application in play. This may suggest, that unless amended, the current application won’t be granted?

[alricb]

My reading is that the examiner thought "advanced custom fields" was too generic. WPE had until Oct. 19 to file a response or ask for an extension, and they asked for an extension on Oct. 4.

For "ACF" however, the examiner didn't see a problem and it has been published in the Federal Register. It will be registered if no one files an opposition during the publication period.

You don't need to have a registered trademark to sue for trademark infringement; registration does make it easier to assert your trademark and can increase damage in a court case.

[mthoms]

Fair. I think to an outsider "Advanced Custom Fields" does sound generic. But in the WordPress world it is the gold standard for which all other plugins are judged. If you look on Wordpress subreddit threads like this one [0] and search for "ACF", you'll see it's one of the most known, respected and relied upon. So in that sense the name is very valuable and distinct.

Whether or not that means it will be granted I have no idea. On one hand it's only known in WordPress circles. On the other hand, WordPress is said to account for over 40% of the web.

[0] https://www.reddit.com/r/Wordpress/comments/1cc0aor/what_are...