I don't sites get payed (with money) but it probably improves the ranking in the search results (or at least some SEO guide claims that, so everybody does it)
I worked in some companies that had this popup, and the most common goal was to harvest email addresses for newsletters.
Setting this up has become an automatic request from marketing people, almost as common as asking us to setup Google Analytics and such.
This is almost the equivalent to them to "have a CI/CD" for us devs: not having such things for them is strange, almost wrong. Of course the end goal is totally different.
> I worked in some companies that had this popup, and the most common goal was to harvest email addresses for newsletters.
Ooh, I've never looked into it, but I would have thought that with this feature the website explicitly does NOT get my email address. Silly me, still believing some features are meant for the user.
whstl|1 year ago
Setting this up has become an automatic request from marketing people, almost as common as asking us to setup Google Analytics and such.
This is almost the equivalent to them to "have a CI/CD" for us devs: not having such things for them is strange, almost wrong. Of course the end goal is totally different.
zwog|1 year ago
Ooh, I've never looked into it, but I would have thought that with this feature the website explicitly does NOT get my email address. Silly me, still believing some features are meant for the user.