[h335ian]

:point_up: this…

The article is purely a marketing piece. As we know with all tech, it’s how you hold it. Yes, you can certainly graph all the entities, activities & relationships - but there is the human tendency towards laziness, least path of resistance and the desire to show “look what I can do” that inevitably leads towards using using weak/garbage data without verification - often in the form of purchases/collected metadata.

Concrete example with a less scary outcome; I was involved in a project for real-estate marketing that used “quality” metadata to infer potential buyers/sellers/properties to target for a given marketing campaign and/or what marketing techniques/campaigns might influence a targeted entity. It was cool. For sure. But, due to the lack of integrity in the data, even with well known & trusted data (direct from the MLS) the result was a graph that made many very weak/inaccurate connections and resulted in a great deal of wasted marketing efforts/cost, targeting the wrong message to the wrong entity at the wrong time. Because it was still a major improvement over other tools in the space, it became the preferred path even with inaccuracies galore.

Now, imagine if the cost of inaccuracies is human freedom - vs wasted cents. Scary stuff.

[OutOfHere]

Well said. Much of work is "look what I can do" without much regard to the quality of the results. Those who spend time taking a deeper look at correctness often just get chastized by bad management. The sectors where correctness is valued in software are few and far between.