[dumbo-octopus]

Can you name another time the software team has lagged so far behind the hardware release and marketing? Nearly every ad I’ve seen the world over has touted “Apple Intelligence” as if it’s a thing that exits, not some Coming Soon^{TM} pipe dream.

My money is on it being a massive failure if it ever does come out, the only thing stopping me from buying options is I don’t have a clue as to the timeline for when they’ll give up and ship whatever they have.

[fhd2]

Seems like a page from the Tesla playbook. Musk kept promising customers that if they buy a Tesla _now_, they will have full self driving and can make money having it go to work as a robotaxi Next Year (TM). Without these promises, a Tesla would just be another car.

Not quite the same Ponzi scheme, but they promise a device "built for AI", so that when those features are ready, you'll get them. Without these promises, the thing would just be another tablet.

Do they have to necessarily keep that promise? Musk seems to be doing fine without. What's the alternative, holding firm against the hype? Not sure that'd do wonders for their stock price. Maybe Jobs' Apple would have done that. But I suppose the current Apple doesn't see much choice around riding hype cycles.