[unusualmonkey]

You can do the same thing with any screen by holding it the appropriate distance.

Keep in mind that all that unwatchable area is pixels that aren't being used to improve the movie image.

[Terretta]

> You can do the same thing with any screen by holding it the appropriate distance.

Exactly! Commented earlier: https://news.ycombinator.com/item?id=41862459

> Keep in mind that all that unwatchable area is pixels that aren't being used to improve the movie image.

Or maybe it's like the Philips Ambilight+Hue, that people swear adds immersion by letting content color the environment around it.

[unusualmonkey]

Lol, adding a hue is usually a crutch for a too small screen with lifted blacks... which doesn't paint the pro in a very positive light!

Ironically by adding a gue to a nomral screen, you're effectively 'adding' pixels to the display... unlike the pro which wastes pixels on the 'hue' because many of them are not in the ideal viewing angle.