[BillFranklin]

Depends why you are doing outbound for a low ARPA product.

What problem is cold email solving, and will it eventually solve it? If the product is good enough for the initial customers, I’d switch to marketing and inbound sales.

One reason to stick with cold email is if the product is not good enough yet, so you need to chase people to talk to you and get them to help you improve it

[jainvivek]

That's helpful. Appreciate it.