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cmgbhm | 1 year ago

It can also be mental fatigue. Shopping is fundamentally making lots of decisions in sequence.

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stavros|1 year ago

That's exactly why I find large stores like IKEA draining. My brain is constantly in decision mode, unlike even at work, where decisions are more spaced out. In stores, you literally have a conveyor belt of items passing through your decision system the entire time you're in the store.

tommiegannert|1 year ago

I was walking through the narrow tourist traps that are the Venetian streets the other week. Lots of stores with shiny pins, bracelets, caps, hats and T-shirts. I realized then why I don't like stores: they're too cluttered. Doesn't even have to come down to decisions; just the visual impact makes me want to leave.

Perhaps this is what makes Apple stores work. Even webshops tend to have only a few products visible at a time.