[prattmic]

I can’t quite tell if this is satire! You may be familiar with a small startup (https://en.m.wikipedia.org/wiki/Netflix) in the business of buying a million DVDs and continuously renting them out on demand to make something resembling a video rental store.

[xp84]

I'm pretty sure that even video rentals were not allowed without the consent of the copyright holder. The videotapes or DVDs you could buy at retail weren't licensed for commercial use.

Lending them without cost, like a library, I don't think they could stop you. But commercially renting out the physical media wasn't an automatic right, as far as I know.