[NotBoolean]

If the spend figure is right the difference between the money spent in the USA and UK is larger than I expected.

Highest weekly spend in the UK is just under £1M (Dec 2019) while in the US it’s £50M (Oct 2024). That’s 10 times more spending with only 5 times the population.

[kevin_p]

The UK is poorer than you think. Per-capita GDP is $82k in the US vs $49k in the UK (source: World Bank), which accounts for about two thirds of the gap in ad spend.