[kkielhofner]

> If you get wasted on anything, or do anything silly, or act weird, someone will pull out a phone and video you.

Anecdotally this seems to be the key impact. With social media almost everyone now has a "brand" and that brand is typically not supported with a post of you out of it, sloppy, etc.

Along those lines, there also seems to be MUCH more emphasis on health - granted superficial health (looking good) but health nonetheless. Fortunately the standards for "ideal beauty" for women especially have shifted from the 90s/2000s no-such-thing-as-too-thin dangerous and extremely unhealthy to a physique that is well-muscled and actually healthy (while being inclusive of different body types).

When I'm at the gym and the high school/college kids show up I just can't believe their level of physical fitness and development. Self-selecting given it's the gym but when I was in high school (class of 2002) the most fit kid on the football, basketball, track, volleyball, etc teams would look out of shape next to what appears to be the "average" gym-goer of this generation. The numbers also seem to be quite a bit higher - there are A LOT of these kids hitting it really hard in the gym.

Needless to say this clearly obsessive-level focus and work is not supported by using drugs like marijuana and alcohol. If nothing else having a lot of followers is much more important and "cool".

If anything I'm more interested in usage statistics of steroids and other performance-enhancing drugs. Some of the physiques, performance, etc I see just don't seem possible to achieve naturally at 16-25.

[SoftTalker]

'Cause they aren't doing it naturally.