[JakeVacovec]

Our Merchants can configure the recovery period and messaging to their liking and we ensure there's strict adherence to the compliance and regulatory rules set by card networks.

Ethics and honor are great things but keep in mind we're not a collections agency that's buying bad debt off companies for pennies on the dollar to chase, which sounds like the experience you're referring to.

[chowells]

You can choose not to be ethical, but you should advertise it loudly.

Or at the very least, stop protesting when people call it out.

[benatkin]

It depends on their customers ("merchants"). I'm sure some of their customers will be fine. They could attract others like a foreign language teaching service that lures people in with a single price but somehow they're accidentally enrolled in something that has a 6 month commitment. It says subscription-based but it doesn't say anywhere that they exclude ones that have a commitment to multiple billing cycles, so "they have the option to cancel" probably won't even technically be the case with some services.

[anon7000]

Why on earth would it be unethical? They are creating a process for retrying a payment for which the customer is already responsible. Maybe the customer ultimately decides to cancel, maybe not, but a business is free to take into account whether a user is “active.”