[mjomaa]

Riches in the niches. Analyse some niches, then niche even more down. TAM between $5-50 billion in the US is a good indicator that there is no real competition (market is too small for the big guys).

After 7 years as the market leader you can expect

- $50 billion TAM => $100 million ARR

- $10 billion TAM => $20 million ARR

Usually you start with a small TAM so you can enter the market with some B2B sales. B2B sales are easier because you have a verify specific ideal customer profile (ICP). Later you can decide to expand your TAM so you can become interesting for VC funding. This is ideal for verticals like salons, restaurants, etc. and actually where the growth is at the moment.

Another approach is to just do something everyone needs but is annoying to handle yourself like AWS SES wrapper (Loops, Resend, ...) or Auth+Organizations (Clerk, Stack-Auth, ...). This is ideal if you target tech startups.

Another approach is to to combine two or more products into one. Requires a lot of code. This is super risky, but can be a gold mine if you target sales, marketing, HR, etc.

The last "approach" is special software for enterprise, but you need to work there to know what is needed. It is very hard to come up with an idea for special software. I know one startup who did this and the founder was writing his doctorate about a very niche enterprise topic.

PS: If you need a SaaS boilerplate, grab mine https://achromatic.dev (Next.js) to skip the first 2-3 months of your journey.