[doublebind]

Apple knows an M4 is a hard sell for M2/3 owners. Except if you have specific workflows that can take advantage of the newer silicon, you'll spend a lot of money on something you probably don't need. I have an M1 32GB with multiple software packages running, and I see no reason to replace this machine.

This is why Apple is comparing against M1: M1 owners are the potential buyers for this computer. (And yes, the marketing folks know the performance comparison graphs look nicer as well :)