[phforms]

To quickly link to bullet points, just use [[*My bullet point]] (if you omit the *, it may still work but Org also finds non-heading elements like table names with the same text).

Personally, I like to create custom ids for bullet points so that I can easily change the text in the bullet point later without breaking my links:

  * My bullet point
  :PROPERTIES:
  :CUSTOM_ID: foo
  :END:

This is easier with C-c C-x p (org-set-property).

Elsewhere, I can just write [[#foo]] to create a link to that bullet.