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bradjohnson | 1 year ago

Eh, Zuck did the same with Instagram/Facebook: “If we don't create the thing that kills Facebook, someone else will.”

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krustyburger|1 year ago

Hate to break it to you, but Zuck didn’t create Instagram. Buying out a threatening competitor is not the same sort of risky move as what Apple did with the iPod/iPhone.

bradjohnson|1 year ago

> Hate to break it to you

Do you?

> not the same sort of risky move

I don't see it as materially different. I also don't consider this to be an example of either of them being genius visionaries. I actually think it's an extremely straightforward tactic to cannibalize part of your business to break into another bigger market.

Apple didn't stop selling iPods, you know? I don't really get why it was more risky for Apple to market the iPhone than for Facebook to decide not to shut down Instagram once they acquired it.

The differences in the literal creation of the entity are immaterial to my point.