[toinbis]

Well done team Lithuania! Remember hearing Pixelmator founders giving a speech ~12 years ago. They were very vocal and repeated this many times: "Our marketing strategy is to just focus on the product". Not sure I agree with that statement, but they sure seem to followed it thoroughly. Congrats on the acquisition!

[kermatt]

> "Our marketing strategy is to just focus on the product".

I wish more companies had this perspective, in contrast to the "Barely MVP and mostly marketing spend" to get the most signups / MAU in hopes of an acquisition.

[jbverschoor]

People tend to forget that product is one of the Ps

Marketing is not the same as promotion

[mattgreenrocks]

Nice change of pace from the current zeitgeist of, "you should really be Extremely Online to have a chance!" that is oft-repeated by...Extremely Online people.

[mihaaly]

I use it for ages, and did not get to know it through promotion or advertisement or campaign but reputation. And I stayed, updated not because some chatter buzz or famousness or other face matter but because it was good for me. Their strategy worked then and there.

[wslh]

Time and patience pays when you have a great product.