[TheKarateKid]

I don't think so. Mac sales have only grown and the whole "you need a Mac for creative work" hasn't been a thing since the 00's.

I think this is more about having the team put advanced photo editing features into the native Photos app, and possibly contributing to AI image processing.

[dividedbyzero]

There are lots of amateur photographers out there that use Apple hardware yet so far Apple only monetizes storage. I wouldn't be surprised to see a subscription offering that includes pro tier features for Photos.app good enough to replace Lightroom for enthusiasts but not for actual professionals.

[matwood]

Exactly. I want a LR feature like editor that integrates fully with Apple Photos.