[splash123]

Thanks for your comment!

Yes, this project began as an internal initiative motivated by the current state of auth documentation — fragmented and inconsistent in quality. The goal was to create a centralized, high-quality website that is independent of Logto’s product content, providing value to the wider community.

While it's hypocritical to deny the potential benefits for SEO and brand awareness, the main goal remains (and will continue to be): to provide valuable and independent knowledge for everyone developing or interested in auth and identity.