[joblemblem]

> because it's the shiny new thing

I wish it were that simple, but I feel for this to be true then consumers would need to want it.

In reality it gives them plausible deniability for increased surveillance, control, and extracting more value from customers without their consent.

[ed_elliott_asc]

I thought it was more about the share price and showing how you were staying relevant

[chongli]

It's all of the above plus the faint hope that people will actually use the AI features and come to depend on them for some reason!

[aplusbi]

Remember, the product is the stock and the customers are the shareholders. And oh boy do the customers want AI.

[squigz]

Does the audience here on HN really think that consumers don't want this technology?