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> And they end up repeating slots of content in all the rows in their UI, so I end up seeing the same suggestions everywhere rather than much that's new

All of the streaming services do this and I hate it. Netflix is the worst of the bunch, in my experience. I already scrolled past a movie, I don't want to watch it, don't show it to me six more times.

Imagine walking through a Blockbuster where every aisle was the same movies over and over again.